9/05/2015
She said: A trendy, contemporary, serve-yourself vegetarian restaurant at the back of Oxford Street, Ethos presents beautiful food which you mount as you wish on to a plate then take over to a counter to weigh and pay. The selection is lovely; creative salads, lots of different warm options from different cuisnes, a tempting selection of desserts a bright, open dining space…The issue – the price! £15 for a plate of a mix of salads (chic pea, feta, beans) and some warm pasta and chilli. Fine it doesn’t break the bank – but I’m not sure the ethical concept of ethos quite stretches to its pricing strategy given the serve-yourself buffet concept. For a few pounds more many of the fancy-pants London restaurants offer a set 3-course menu in elegant dining rooms with waiter service. Shame. I did also find the food uncessarily more salty and saucy than it needed to be (so vegetarian in this case is not per say healthy) but that can be managed depending on what you put on your plate from their vast selection.
He
said: Ethos is basically a dressed-up version of every self-service vegetarian
place you’ve ever been to on the continent, from Vilnius to Bratislava. Ethos
sets the clock back for the vegetarian cause (fight the power!) by at least
twenty years: it’s the same old stuff, but just in a fancily designed place, at
twice the price, or more. Ethos is really, really expensive for what it is. And
you have to serve yourself! Those guys must be coining it. To be fair, I
probably wouldn’t mind so much if the food was half the price. It is kind of
stylish and cosy, and obviously popular with girflriends catching up. But man:
this is London, food capital of Europe – why are there so few decent veggies
around that this place is the most popular?
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